Sunday, 15 April 2012

Development of Homes

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1. WHO is the customer?

The customers are international, ecological travelers.

. WHAT is the product?

The product is a specialty tailored travel program with a high level of distinction that keeps in mind environmental and social issues.

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. HOW is it delivered?

It is delivered in contract form but is completed in performance.

4. WHERE are we now and WHERE do we want to be in the future?

Discovery Initiatives is currently taking small groups of tourists on exciting nature excursions. Because of its efforts, Discovery Initiatives is trading profitably and has contributed more than $15,000 to conservation agencies around the world included the Orangutan Foundation and the Integrated Rural Development and Nature Conservation in Namibia.

Although Discovery Initiatives does not state where they desire to be in the future, it does state that it is continuing to help agencies around the world and hopes to be apart of many future conservatory projects.

5. WHY are we in business?

Discovery Initiatives is in business to use tourism as a way to fuel “local communities with the economic, ethical, and environmental incentives to conserve their environment and culture for future generations.”

6. WHICH stakeholders does this statement communicate with?

Since a stakeholder is someone who has an interest in a particular decision or is affected by it, I believe that just about all of society is influenced by this corporation. This includes

• Creditors • Government

• Suppliers • Consumer Advocates

• Employees • Environmentalists

• Customers • Special Interest Groups

• Owners • Media


Discovery Initiatives overall had a rather clear, concise mission statement. It went into explicit detail on “Why we are in business,” making it very clear that its main goal was to aid economies in the conservation of the environment. Despite the clarity of its mission statement, Discovery Initiatives never states where it would like to be in the future.

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