Is There a Deeper Change To Be Had?

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Is There Deeper Changes To Be Had?

Recent events have left many parents and other Americans asking “Why?” A high school

in South Carolina is at the center of this national crisis. Local authorities stormed this high

school, after receiving a tip that a student was selling drugs in the school. From what is known,




they may of had good cause to perform this task. The problem lies within how they executed this

drug bust. The police swarmed the school with guns drawn, drug and bomb sniffing dogs

attacking, and students being commanded to “hit the ground!” Why such force?

It all comes back to the school shootings that have been terrifying our nation for the last

five years. The most notable of all, was the Columbine High School rampage in Colorado. After

April 0th, 1, the date of the Columbine shooting, many schools nationwide have changed

their policies to prevent these massacres from happening again. Local, State, and Federal

governments have also become actively involved to help avoid these senseless acts of violence.

Yet, after seeing what happened last week, one could ask “Have these changes really helped?”

Maybe President Bush should issue a color-coded warning system for school violence, like he

has for terrorist attacks.

The changes as a result of these attacks are widespread; schools, principles, and teachers

have a new sense of paranoia, rules have become stricter at schools--making many seem like

prisons, and probably the most effective change has occurred in the more proactive approach of

mediating and counseling of students.

The fear of these attacks happening again is normal. No one would want to go through a

similar situation to that of Columbine. That does not mean that we should allow this fear to

affect proper decision making. This is where paranoia comes into effect. Take for example of

the principle of that high school in South Carolina. He was told, by another student, that a

classmate was selling drugs. The principle had previous knowledge of the accused, and knew he

was a “troubled” student. Instead of handling the situation himself, he felt the best thing for the

school was to call the authorities. After relaying the information to the police, including the fact

that the student was “troubled”, the police came to their decision. They did not want to have

what happened in Columbine happen in their high school, city, or state. Their decision to use

excessive force has hurt more students emotionally, then has helped anyone. There were no

drugs, guns, or bombs on the accused student. The whole situation could of been settled by the

principle and not the police. Instead the principles and the polices paranoia took over and has

left many Americans accessing how we should handle these situations.

One way many Americans believe we can handle this is by having stricter rules within

our schools. If someone came back from the grave to see our schools now, they would ask

“What the hell happened?” With all the changes within the schools, they now appear as prisons

and not educational institutions. The changes are numerous and here are some of the biggest of

these changes; many schools do not allow backpacks, they require I.D.’s to be worn at all times,

some public schools have enforced dress codes, and some schools have metal detectors, along

with police, at all entrances of the schools. When asking a former Columbine student about how

she felt after her school started to enforce I.D.’s and no backpacks, she said “I felt as though I

was being punished, eventhough I was a victim and had nothing to do with the attack.” These

rules were not and still are not taken warmly by students. History has shown that stricter rules

cause more rebellion. Which in this case, could it cause more acts of violence by some students?

Hatred and anger is easily built up when individuals are not able to be themselves. Still many

believe that this is the way to ensure future tragedies don’t happen again.

Others believe there is a better solution to be had. These people believe that the best way

to save schools from having these occurrences, is to talk to the students one on one. Some

schools have hired more counselors, and have been teaching students how to peer mediate. In

many cases, the school districts have started talking to their students as early as elementary

school. These individual schools and school districts have realized and accepted that not all of

their students are going to be happy. They understand that students will be made fun of and

sometimes be at the center negative attention by other classmates. These schools do the most

important thing and talk to both individuals, sometimes together or on a more personal basis.

They let those, who are being picked on, know that there is nothing wrong with them, and they

give them appropriate avenues which they can deal with their feelings. As stated the counselors

don’t stop there. They talk to the “bullies” and help them see why they are always having to pick

on others. Mediation and counseling students allows them to know that they have someone to

talk to without feeling uncomfortable, as they might feel with their parents. Students are able to

express their feelings which can prevent anger, hatred, and resentments from building up inside

them. Counselors give students the attention they need and deserve. This helps deter students

from trying to receive the attention they need through negative means such as school shootings

and other acts of violence.

Governments and politics can say they have the answers with stricter rules inside and

outside the schools, but their political banter will not solve the problem. We have to find the root

of the cause and that is not the rules. The root is the students themselves. These acts of violence

are merely a cry for attention. Many schools have come to accept this and are trying to address it

the best they can, but it doesn’t start or stop with the schools. It needs to begin at home with the

parents. Parents must give the needed attention to their children. They must be willing to

become involved in their children’s live. They must care enough to listen, and understand

enough to know that anger will not help. Parents must try to help solve the problems and not

simply punish their children. No longer can parents stick their children on front of televisions,

video game systems, or computers. Children’s emotional voids can not be filled with

materialistic substitutes. Parents must not only become active in children’s lives, but also their

feelings. If this happens, we have our best chance of stopping these senseless cries for attention

by our children.

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Interpretation of The Praise of Folly

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For our story, the Praise of Folly is most fascinating for its trenchant and central satire on war and warmakers, past and present. Within the whole work this forms a structure of relentlessly ironic social criticism, both destructive and constructive. Erasmus was addressing himself to an audience which, if schooled in the quite usual medieval patterns of thought, customarily regarded war (like the plague) as caused by man¡¦s sin and God¡¦s answering justice, yet at the same time (since St. Augustine) as an action approvable as just and Christian. The accretions of chivalrous romance, moreover, had dressed war in a heroic glamour suitable for one of nobility¡¦s most glorious occupations. In startling contrast, Erasmus presented a Christian-humanist image of war and warmakers as beastly, hellish, corruptive of human society, unjust, and unchristian. War is not treated as an incurable form of human folly; it is not in the nature of things inevitable and necessary; it is corrupted men who make it so. The satire was designed progressively to amuse, surprise, shock, appall, and, finally, prompt pensive men to re-examine time-hallowed medieval values and authorities then¢was necessary¢wto modify and reform them through the right use of reason and the Scriptures.

The Silenus box is a case carved like an ugly Silenus that can be opened to reveal beautiful, precious objects (Erasmus 4, footnote). This box appears in Erasmus The Praise of Folly as a metaphor for the central claim in the novel, which is that that which appears to be Folly (ugly) externally, is wise (precious) within. Erasmus reveals this dichotomy on three levels in the image of the box itself, in his genuine praise of Folly, and in the structure of the novel as a whole.

Erasmus, using the female voice of Folly, introduces his reader to the image of the Silenus box early in the text, thereby allowing his reader to carry the image with her for the rest of her time reading (and see its metaphoric nature when appropriate). Folly makes the introduction, saying, All human affairs... have two aspects quite different from each other. She then goes on to explain that this means, according to Plato, that things that appear at first blush... to be death, will, if you examine [them] more closely, turn out to be life... in brief, you will find everything suddenly reversed if you open the Silenus (4). In more direct terms, something which on its surface seems one way (the bad way), has opposite (good) guts. In The Praise of Folly, the pair of opposites that Erasmus focuses on is that of folly and wisdom.

By including a passage dedicated to the description of the Silenus, Erasmus gives his readers a concrete picture to grasp onto that stands for the novels link between this pair of opposites, which is that wisdom comes under the wrapping of folly. The passage allows the reader to understand this central concept more easily. The concept, in its many manifestations, can be brought back to the same single image the box. Silenus box serves as an illustration (a picture book, if you will) for the complicated Praise of Folly, thereby making the readers task of distinguishing between different narrators, and different textual layers, easier.




Folly, being folly, goes on from her initial description of the box to give the majority of her list backwards (although she begins correctly), claiming that if the list goes in one direction, it must, of course, go in the opposite direction as well (shes a woman -- you cant expect her to be reasonable (8)). To do this, she abruptly inserts the word conversely (4), and continues with a long backward list. Life will turn out to be death; beauty will become ugliness, and so on, she says (4). In this backwards list, good outsides cloak bad insides. She then uses this inverted list as a springboard to celebrate wise appearances (although this is the exact opposite of the central message of the book, which is the celebration of foolish appearances).

She declares that esteemed members of the community are truly members of her (Follys) clan, and that all they have of wisdom is its appearance. Kings and great courtiers... find suitable pretexts within which they can steal from their citizens and live in luxury so that downright injustice at least has some appearance of justice (107-8). Popes, cardinals and bishops also behave artificially. They play their roles with theatrical pomp and ceremonies, but as much as they abide by the superficial demands of their positions, inside they are not genuinely pious. These are just a few examples of generally respected authorities regularly acting on the outside as if they are morally impeccable, while inside, they are morally rotten.

Folly celebrates their false wisdom, saying, To destroy the illusions by exposing them would ruin the whole play of life (4). Folly defends their false grandeur by claiming that people could not be happy otherwise, for lifes play would be ruined. Although this application of the metaphor is an inverted version of the Silenus box, it is interesting as a criticism of esteemed authorities. The reason the Silenus box metaphor is used in a backwards (foolish) way in this section may be Erasmus way of distancing himself from his books criticisms of these powerful people. By having Folly deem them as being wise only externally, Erasmus removes himself from being politically incorrect. If anyone was insulted, he could just point to the text and laugh at them for being insulted by Follys understanding of them.

Finally, at the end of the novel, Erasmus seemingly true voice is temporarily inserted in place of Follys. He applies the Silenus box metaphor properly, and makes a singular genuine praise of Folly (who before had only herself to praise her). He brings his reader back to the original (non-inverted) metaphor, saying that what is ugly (foolish) without is beautiful (wise) within. To do this, he states, Only fools have a license to declare truth without offense (1). To substantiate his extreme claim, he quotes Paul take me for a fool... we are all fools for the sake of Christ, says the wise apostle (17). Likewise, Erasmus appeals to Jeremiahs attribution of wisdom... to God alone, leaving folly as the lot of all men (11). Paul and Jeremiah say that those who think themselves wise are actually fools for allotting themselves an attribute that only God has. Erasmus clearly has a similar message in mind in his statement that only fools have a license to declare truth without offense because he chooses to quote Jeremiah and Paul to substantiate his statement.

Erasmus is praising those who call themselves fools, for they are the ones who exhibit humble modesty under God, thereby declaring truth without offense. Again, the parallel to the Silenus box is easily drawn. The self-professed (self-carved) fool is the ugly exterior, and the wisdom within is the beautiful, precious object (4). This specific point echoes the solidly humanist phrase which Erasmus himself reputedly said Men are not born, but fashioned. Wise men must fashion themselves the faces of fools.

Erasmus true compliment to Folly, that she is the shroud for wisdom, is also a compliment to the novel itself. For the novel, Erasmus covers his naturally reasonable and male (8) writing voice with a humorous and base (11) fictional voice. This character voice is itself Folly -- a woman (silly creatures, but nevertheless amusing and pleasant(8)). Yet, despite the fact that Erasmus gives himself the voice of this Platonic fool, The Praise of Folly holds in its pages much wisdom, including the very wisdom that is designed at convincing the reader of its own high status (that that which is foolish without, is wise within). Erasmus is demonstrating his true wisdom by artificially giving himself the tongue of the fool. In other words, he is exhibiting his wisdom by dressing as a woman to cover his reasonable manliness. In this same literary tradition, Rabelais utilizes this peculiar narrative technique in Gargantua and Pantagruel, where he too hides the wisdom in his work behind the veil of foolish, and even vulgar, language.

Erasmus inclusion of the passage explaining the Selenus box allows it to be a metaphor for the central concept in the novel. Through its presence, Erasmus gives us, his readers, a tool with which to separate the layers of his text. Without it, we might be stranded (after reading) with the inaccurate belief that Erasmus was a babbling hypocrite, with contradictory ideas sprinkled throughout his work. But, I suppose, we could have just attributed that fault to Folly, who is always more than willing to accept such a title



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Effect Essay

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In early February of 00, I got accepted into Husson College of Bangor, Maine. I was very happy. Three weeks later I also got accepted into EMCC of Bangor Maine. Now I found myself trying to choose between the two schools. There are good things and bad things about both schools. I thought and discussed these issues with my family and after a couple of weeks I decided to try EMCC.

The cost difference between the schools was probably the biggest factor in my decision. I received scholarships to cover my entire first year’s tuition here at EMCC. That number would just skim the surface of a semester’s bill at Husson. As far as I am concerned, I can receive just as good of an education here and not feel like I am just a number. I will be able to graduate from EMCC virtually debt free, where as at Husson I would most likely face a five figure debt which would take me years to pay.

Another factor in my decision was two years versus four years. I honestly do not know if four more years of school would be for me. I like the fact that in less than two years I will be out working and starting a career, and if I feel the need to stay in school longer, I can do that also.

A third factor effecting my decision is that I did not want to take classes at Husson that I would never need to take here at EMCC. Four year schools like Husson usually make you take core courses that don’t always relate to your major. Here I am taking courses that the employers in my field of work want its workers to take.




Now that we are a couple of months into this first semester, I think my decision was a good one. I only had to pay $ 50 dollars of my own money. Now I only have to worry about paying for next year, if I do not get any financial aid. All I have to worry about now is working hard and getting my degree.



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Weight Discrimination

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Weight Discrimination

The ideal of weight as a disability is debatable in Corporate America. The American Disability Act (ADA) defines a disability as meaning, with respect to an individual, a physical or mental impairment that substantially limits one or more of the major life activities of such individual, or . . . being regarded as having such an impairment.

The impairment terms are when a person is not physically able to do the job because of their weight. Recently in the news, a Russian dancer was released from a dance company because she was too heavy for the other dancers to lift her. The Russian dancer is far from being obese and no where near being overweight by physical appearance but because she was release for not being able to do her job is an issue that may/may not qualify for a suit of weight discrimination. The ADA regard to this issue is if the boss regards the overweight employee as being physically impaired. I will be following this case to see the outcome.




American obesity is on the rise by 0%. American Obesity Association states on its web site that 55% of American adults are categorized as obese or overweight. Obesity is known to be unhealthy and it can substantially increase risk for many disabling conditions such as diabetes, heart disease, stroke, gall bladder disease, and some forms of cancer. That said, Weight Discrimination in the work place has become just as popular as any other form of hidden discrimination in the work force.

This paper looks as how weight discrimination in both the civilian sector and the U.S. militaries. Far to often the civilian sector looks upon the military standards for a company’s purposed guidelines in many aspects of their business operation. However, the means to accomplish and/or maintain this standard is either not effective or is not existent. The direct opposite is present in the military, the have the means to accomplish and maintain this standard because military members are forced to maintain certain weight standards due of implication of a unit not being mission ready when called upon to carry out an orders effect our nations interest.

The Army uses what is comically called a “fat boy” regulation, Army

Regulation (AR600-). This regulation governs the prescribed weight standards by age and gender. When soldiers are overweight they are looked upon to be incapable of accomplishing the mission. Supervisors are harder on the soldier, they may be passed over for special assignment, promotion to the next highest pay grade. Many times, this form of discreet verbal abuse is enough to push some over the edge. This example, clearly shows overweight people within the military are subject to both subtle and blatant forms of discrimination. However, it not called discrimination, it masked as a motivator - to help motivate soldiers to get within standard and to maintain those standards.

In reviewing the civilian sector, I see some of the same similarities. The appearance in corporate America is considered to be a selling factor for most companies. If you are overweight it is almost certain you will not be standing in front of a group of people selling the company’s product or image. The standard Professional looking image is sleek and thin.

Most companies tend not to show a genuine concern about an employee’s health until it causes the company money, such as an increase in health insurance.

Bottom line - When corporations being to lose money, weight became a hot issue. in the past year U.S.

companies have lost $1 billion dollars due to higher use of health care to treat obesity-related diseases. Now corporations are concern, because they now have lower productivity and more absenteeism, according to the Washington Business Group on Health, an organization representing large employers. Obesity outranks both smoking and drinking in terms of increased health costs.

Even though obesity is a significant problem, discrimination occurs and

should not be tolerated because we have rights as a people.

Discrimination is defined as unequal treatment of employees based on non-job-related factors, such as race, sex, age, national origin, religion, color, and physical or mental handicap. Discrimination in any form is unacceptable and should not be tolerated.

Companies do not have the right to discriminate because of weight. Regretfully, there is no law in place to protect overweight people. In short, size does matter!

In making the military behavior more acceptable, there are programs put in place to assist the military member in meeting weight standards. Does that mean that the military has a genuine concern for each soldier’s health, more than civilian sector? No it is because, the military has to be able to performance during extreme and very trying time during various mission related to national defense.

There does not appear to be any legal recourse for weight discrimination because it is hard to prove in the legal arena.

The major civil rights statutes focus on traits that cannot be changed, such as race, gender, or age. Since a persons weight is usually not an unalterable trait, it is difficult, if not impossible to find a provision in a law that provides protection for overweight people. The one possible exception to this conclusion is the Americans with Disabilities Act. By the terms of this law, it was passed because discrimination against individuals with disabilities persists in areas like employment. Individuals with disabilities are normally discrete and insular minorities who have been faced with a history of unequal treatment.

The ADA prohibits most employers from discriminating against qualified individuals with a disability, because of the disability of such individual, in regard to job application procedures, the hiring, advancement, or discharge of employees, employee compensation, job training and . . . other privileges of employment.

Classes of people which suffer discrimination often have to put in twice the effort others do to succeed in the workplace. If you belong to one or more minority groups you have to try three times as hard.

You deserve to be treated fairly and judged on your qualifications, your talents, and your job performance. Weight discrimination, like any prejudice, is wrong. 000, Council on Size & Weight Discrimination, Inc. 845-67-10.

I have review several cases on weight discrimination in both organizations and found them both to have more or less have the same substance. “Your appearance is unbecoming,” or “You are not qualified because of your appearance.” Those words are heard all to often when you are on the receiving end of being overweight. These quotes are the same for military related soldiers. Only to add, “You are not mission ready.” All these words are hurtful and can cause a low morale in the organization or low self esteem.

A 18 survey by the Sacramento-based National Association to Advance Fat Acceptance showed that many fat people sense discrimination but cant prove it. 6 percent of fat women and 4 percent of fat men reported not being hired for a job because of their weight.

Several cases have been filed but few have actually won.

About 54 percent of military people are overweight, and 6. percent are obese, according to a study done by Dr. Richard Atkinson, a professor of internal medicine at the University of Wisconsin.

In the civilian world, the majority of overweight people are women, while in the military, the reverse holds true. Atkinson said a study that shows 58.6 percent of the men and 6.1 percent of the women in the military are overweight. When military members do not maintain weight standard, they may be face with one of the following examples

- About 600 people are separated from the Air Force every year for weight reasons.

- In the Navy, overweight sailors are barred from advancement, and when their four-year contract expires, many are not allowed to re-enlisted, because they could not meet and/or maintain Navy standards.

Each year, between ,000 and 4,500 people are discharged from all branches of the military for being overweight.

As of today, there are only four places in the nation that have laws that directly prohibit discrimination by weight. They are San Francisco, Santa Cruz, Washington, D.C., and Michigan. Federal law, many states and local statutes protect the disabled, which has inspired some advocates to litigate fat-discrimination disputes on the basis of disability rights laws.

The hallmark federal law is the Americans with Disabilities Act. It defines disability as a condition that substantially limits a major life activity. It does not specifically include fat people, but it does protect people with some of the medical conditions caused by obesity.



Works Cited

Week of April 1, 00, In Depth The Business of Fat /sacramento/stories/00/04/1/focus.html

00 American City Business Journals Inc. Kathy Robertson

Watching The Corporate Waistline

Kasia Moreno, Forbes.com, 08.04.0

The Technical Assistance Manual - Title I - ADA - Section I-5

The Americans with Disabilities Act, th Annual EEO Conference, November , 15

�000, Council on Size & Weight Discrimination, Inc. 845-67-10 www.cswd.org

Channel news.com Colorado

Researchers study weight management program

By Tech. Sgt. Steve Elliott

Wilford Hall Medical Center Public Affairs

1/07/01

Military fights growing waistlines

Battle of the Bulge

By Kimberly E. Mock mailtokmock@onlineathens.com

kmock@onlineathens.com

Athens Banner-Herald on Thursday, May 15, 00.



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shakespeare and iago

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Feminism and Patriarchy Clash

The issue of creating a totally egalitarian environment in which neither men nor women are superior to each other has been one of the most challenging debates over a long time period. Many sociologists claim that in today’s world the dominance of male over female is a result of set of events that the humanity has undergone throughout the history. It is said that the concept of ‘power’ that extremely differs between two sexes as a genetic information has been the determining factor that formed such a man dominant world. The tough life conditions of the early years of world required a powerful object to overcome these conditions, so men began to play a more effective role in the history of humanity. It is stated that sometimes female dominance, matriarchy, has occurred in some regions such as in India but when the last 00 years of the history is examined it is obvious that there is a clear patriarchy all over the world. Patriarchy as a word simply means the superiority of males to females and the right of men to rule over females. Thus, feminism, which has so many diverse meanings, can simply be stated as the aim of ending sexism and oppression over a particular sex. So, in today’s world the word ‘feminism’ refers to the struggle of women for gaining equal rights with men. That is to say, today, ‘feminism’ is a concept that aims to overcome patriarchy no matter who, a male, woman or a heterosexual person, give support to this movement.

The concept of equality, which ‘feminism’ emphasizes in its origin, is so crucial that many people are not a feminist in origin although they call us like that. Hooks states that feminism is a movement for everybody. The deep meaning under these words points out that feminism is not only a movement against patriarchy but also a riot against anti-male people. The basic argument is ending sexism, sexist exploitation and oppression. This difference in meaning is so crucial in fact. “I needed feminism to give me a foundation of equality and justice to stand on” (Hooks). As Hooks states the main point is the catching up agenda which is quietly aims to reach a total equality. Today, many women who call themselves ‘feminists’ have a perception about feminism as it is a movement to prove the superiority of female over men, in other words, they perceives feminism as being anti-men. It becomes necessary to examine the characteristics of patriarchy here. Furthermore, it becomes so significant that the role of patriarchy to form such a wrong perceived feminism is so influential. As we think the conditions of men who are a member of patriarchy, there seems nothing that creates a negative situation for men. If a man is quite powerful to imply patriarchy over women, it provides him a freer life conditions as a result of occupying the human rights of women.

Today, many women and man can not realize that the meaning of ‘feminism’ that they think in their mind does not fit the essence of feminist ideology. So, many people call themselves ‘feminist’ although they did not fulfill the requirements of being a feminist person. It is a fact that today many people think that being a feminist becomes possible only if you are a female. There may be lots of men who support woman to save from patriarchy. In fact, as Hooks mentions, at that point it needs to divide the feminist groups into two reformist and revolutionary. Revolutionary thinkers, who are emphasizing to reach the gender equality from the existing situations, seems to having the right point of view about the issue. In a reformist point of view, you can not have so many chances to change the existing order in society. In the reformist thinking of feminism, it needs to be dependent on the views of male. So, in other words, there occurs a situation in which female rights are determined by male supremacy. You are forced again to accept the superiority of men since they are the driving force to make you interested in the social equality. Reformist feminist thinking focusing primarily on equality with men in the workforce overshadowed the original radical foundations of contemporary feminism which called for reform as well as overall restructuring of society so that our nation would be fundamentally anti-sexist. Finally, it is a quite possible thing that men can be supporters of this movement and this does not create a problem but the crucial thing is that the movement should be in a revolutionary character.




In conclusion, the debate is still going on but the important thing is that the feminism movement is changing character from day to day. In today’s world women seem to gain more equal rights with men than they ever have. But the important thing is that the diversity between two sexes seems never to stop. When we think the issue from a man’s point of view, instead of being an active feminist to support the movement, leaving woman alone to form their own character seem so much healthier. Thus, we may have a world that involves a complete equality between two sexes as man intervention did not play a powerful role in that change. Hence, it leads me to the justness of a revolutionary feminist thinking.



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businesses

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1)1) Yes I believe they are, many of these businesses are able to digitize the parts of their business that do not touch the customer. Also the development of corporate information portals that let managers track vital things in the business can be applicable to other companies. Many companies large and small could take advantage of the internet to streamline internal operations, and to purchase materials and supplies.

) Yes they probably could be, the 1.6 billion in costs GE had will plan to vaporized do to the make side-the internal processes the company is juicing up with internet technologies. These tools streamline the company and it’s communication in many ways the results can lead to faster workflow and smarter decisions.

Obesity is one of the most serious chronic diseases affecting individuals today in our country and has been increasing among U.S citizens for many years now. Over 0% of our country’s population is considered obese (Focus on obesity). Obesity begins at 5% heavier than healthy body weight (Malat). Obesity has often been measured by “desirable” or “relative” weight. If someone wanted to find their healthy body weight they could use the body mass index charts which simply takes body weight in kilograms and divides it by height in meters, squared (Health Implications). These charts only measure if a person is overweight and only estimate body fat. A heavily muscled athlete may be overweight using any of these charts and have very low body fat. So to determine if a person is obese or simply over weight do to increased muscle mass. One needs to use methods such as skin fold measurements and under water weighing to detect excess fat.

Many people feel that the primary cause of obesity has to do with psychological and genetic factors. In fact these are all secondary causes. The primary cause of obesity is energy imbalance (Brown). This just means our body absorbs more calories than we can burn. The way the majority of us eat has a lot to do with this and its no surprise so many people are obese. Fast foods are not the only problem with giving us to many calories. Many people eat other nutritionally bad foods like snack foods, butters and desserts. At the same time people are overfeeding themselves. They are becoming less physically active letting machines and vehicles do all the work for them. Combine this with overeating and bad nutritional diets and it’s easy to see how the energy balance gets all mixed up. People in there 40’s and 50’s tend to be more vulnerable to obesity due to a slower metabolism and decreased physical activity (Cottrell5). It is increasing though in all major race groups including younger adults ages 4 to 40 (Cottrell6).




So why should people be concerned? Obesity is one of the causes of diabetes, which is the elevation of blood sugar levels that can lead to the damaging of tissues throughout the body (Health implications). Being obese can also contribute to elevated cholesterol, heart disease and high blood pressure. It’s also a risk factor for several cancers, like colon, prostate and breast cancer (Health inplications). Many studies have also been done that show obesity can have an affect on a person’s longevity. Obesity can create enormous psychological and social burdens as well (Comings7). In fact in terms of suffering, these burdens may be even greater than the physical burdens of obesity. Morbidly obese people often experience discrimination at work and can’t even enjoy simple things like watching a movie in a theatre or riding a bus. Many obese people try to avoid social interaction or public places so they won’t have to listen to people ridicule and make fun of them.

Obesity is considered a chronic illness that requires medical treatment and life long management (cottrell6). So one essential step in overcoming obesity is for obese people learn weight management skills to monitor and modify their energy balance (Brown). Weight reduction may be life saving to people with extreme obesity (Focus on obesity). Several strategies can be used for proper weight reduction. Nutritional dieting combined with an exercise program is the most common cure for overweight people. Weight loss medication is also common but a controversial treatment for obesity. Most diet pills help reduce and maintain weight loss and can have negative effects but they seem to work so people don’t care about the side effects. FDA found that many diet pills could lead to serious heart valve damage and other problems such as headaches, constipation and a increase in blood pressure (Cottrell6). Surgery is also another option that can be considered for those who are extremely obese 100 pounds or more overweight (Malat).

The evidence is overwhelming; obesity has adverse effects on health and longevity. Obesity contributes to the deaths of an estimated 00,000 Americans every year (focus on obesity). We are Fortunate there are ways to help obese people. One of the methods is to increase the understanding of obesity to enable prevention. It is also important to get appropriate medical help to reduce being overweight with the right program of diet, exercise and lifestyle changes in order to avoid long term complications associated with excess body weight and fat.

) I agree with their strategies, the goal is to take full advantage of the internet to sell products and services, streamline operations and purchase materials and supplies. So far this seems to be working for Ge according to their numbers.

1) Yes I believe they are, many of these businesses are able to digitize the parts of their business that do not touch the customer. Also the development of corporate information portals that let managers track vital things in the business can be applicable to other companies. Many companies large and small could take advantage of the internet to streamline internal operations, and to

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A Glance into the Family Album

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A Glance into the family album

In the year 00, Hannibal Gorman, a C.I.A. top-

ranking official, descended from his Jeep carefully.

It felt firm. In the distance,




he saw a gleam of light, reflecting

from the white marble walls of the

ruins he was going to investigate. He

took out his binoculars and studied

the image of the ruins through the

viewfinder. They were only a few

hundred meters away.

He then proceeded to disentangle the tight cords that bound his quad bike to the trailer. Once that was finished, he gathered all of his equipment together and set off in the direction of the ruins.

He stopped about ten meters from the first old column. He went over to it, pulled out a small electrical drill from inside his left jacket pocket, inserted into the marble and took a small sample. He did the same with four other sculptures and then made to go back to his jeep.

“Well,” he said aloud, more to hear

his own voice rather than anything

else, “that should keep McNeill happy for a few

more weeks!”

As he trudged on through the gleaming white sand, he felt his limbs plunge through a piece of unfastened sand, causing him to lose equilibrium and collapse.

“Damn” he remarked exasperatingly. He feet were wedged firm in the sand. He tried with all of his strength to move his foot. He managed to haul it a few inches. Nevertheless, as he did so, he felt the sand recede and something profoundly heavy fall onto his feet. He yelped in pain and impulsively began pushing away all the sand to ascertain what damage had occurred.

After a few more minutes of frantic burrowing, he was able to drag his legs out. He examined them closely. It was only a sprain in his left ankle � not anything major. He had holiday time coming up anyway. He would rest his leg then.

He then focused his attention on the box in front of him. Half of it was still submerged beneath the surface. He hauled out into the open and began to study it. It had a thick outer green layer that felt like velvet when touched. Around the sides there were many markings and an old style writing that Hannibal knew he had seen before somewhere.

The explorer in him took over. Out of his pocket he took out his key picking implements.

He chose a long silver one, with three barbed ends at the top.

“This should do the trick,” he said out loud. He had grown used to talking to himself now. Partly because he liked it and also because nobody one normally listen to him anyway! He spent a lot of time on his own. He liked it that way.

There was a soft click as the lock popped open. Hannibal removed it and cautiously opened the external layer.

“Oh my God,” he cried plaintively. Inside was the biggest collection of jewels and coins he had ever seen. Diamonds, jewels, sapphires, Spanish Diablo’s, rubies. There were so many of them. His eyes were then drawn to a small black leather pouch in the back of the box. He took it out, grasped the gold clasp and pulled it free from its housing. A small red book with silver corners fell out.

He opened the book and began to

examine its many pages. He noticed

that they were very thin and

resembled the material that papyrus

was made from. He looked closer and

found that he was correct. He remembered studying it while on a covert ops mission in an archaeological dig in Egypt. But what was this parchment doing out here in the Great Sandy Desert, so far from Egypt, he thought. He continued to turn the pages, taking care not to damage their delicate

and brittle structure. The pages were filled with very old and faded pictures, pictures of different people from a family. There was one large picture of a gathering of 50 � 60 people and then smaller individual pictures. He opened the middle page and gasped as he saw the photo. It was of a decapitated man. The picture was more detailed than the rest and seemed to have stood the test of time better too. Hannibal flicked on to the other pages, but came back to the middle again. He thought that had had seen a head appearing on the decapitated mans head. He shook his own head and closed his eyes. It must have been the sun playing tricks on him. It was extremely humid and Hannibal was wearing some heavy clothes to hold all of his equipment.

Suddenly, Hannibal felt a cold wind

sweep in from the north. Sand was whipped up into the air. Hannibal was engulfed.

He tried to run back to his jeep, but his sprained ankle did him no justice. When he finally did reach

It, he tried to call for help.

“This is Hannibal Gorman, code number 577 � B, requesting emergency airlift immediately.” He literally spat out the final words as there was still some sand stuck in his mouth.

He was only vaguely aware that he was still holding the book. He looked again at the many pictures as he waited for a response.

Unexpectedly, a voice erupted from within the book. It echoed round the cabin and filled Hannibal’s ears.

“Many years I have lain here waiting for someone to come. You will be of great use to me, young Hannibal, great use indeed.

Hannibal was stunned. Abruptly a white gas began to emit from the pages and photos of the book. They filled Hannibal’s mind with terrible thoughts, thoughts of death, murder and war. He couldn’t get them out.

There was quiet then. Hannibal felt light headed. He tried to pick up the receiver to query where his help was but he was strong enough. His eyes rolled back in his head. He fell forward and hit his head on the black metal steering wheel. A trickle of warm blood navigated the lines and wrinkles in his face. He was cataleptic, and close to death.

“This is Headquarters to Hannibal Gorman. Message received, authorization code verified. Helicopters have been scrambled. Will be with you soon. Headquarters out.”

Hannibal opened his eyes and stared at the pearly white ceiling. It took him a few moments to realize where he was � The Pentagon Triage Facility. He sat up and stared around at the perfectly sterile room. Outside the door he could hear the soft drone of nurses, doctors, patients, pagers and telephones as they all screamed to have a million things done at once. He put his hand to his head and felt the deep wound that was slowly healing.

Another voice then took over in his head, a harsh and antagonized voice.

“Go to the main defense room now and bring the book” The message continued to echo inside Hannibal’s mind and before he knew it he up and getting dressed.

He slipped out through a backdoor and made his way down along the red-carpeted hallway. A few ensigns and lieutenants stood to attention as he passed.

“At ease,” he muttered gruffly.

He reached the defense room and waited as the infrared sensors acknowledged that he had clearance and was not hostile.

“Please enter authorization code,” came the computers bland but insipient voice.

“Name � Hannibal Gorman, Level Clearance 1 � granted. Please proceed.”

Hannibal tried to keep his demeanor as regular as possible to try not to attract too much attention. He nodded curtly to the emotionless bureaucrat and walked on.

As he neared the metal door he tensed up. He felt the muscles in his arms tighten

but he did not know why. The security guard at the end of corridor got up and placed one hand on the holster of his weapon.

“Good Morning Sir, may I see your identification please.”

“He’s irrelevant � kill him,” came the voice in Hannibal’s head again. Once again he felt his muscles tense up. He had no control over them. But the entities demand had really caught him by surprise this time. Hannibal had never killed anyone in his life. Despite this, he walked straight up to the metal door, reached up and disconnected the great wire protruding out of the security camera. The guard rushed up to stop Hannibal but was dealt a nasty blow to his midsection, which winded him severely. The guard’s gun clattered onto the floor. Hannibal then walked over, picked it up, made sure that it was loaded and

fired � once, twice, and three times. The guard fell back onto the floor, blood oozing out of the wounds in his body. Hannibal knew then that the entity was contented � for the moment.

ALERT, ALERT � Klaxons went off all around him. He walked straight up to the door, and shot the lock. It exploded in a fiery burst of sparks. The rubber seals around the door hissed and loosened and the door swung open slowly.

Hannibal rushed in and activated the

Emergency door and watched as it

lowered into place. That was it.

Nothing could get past those doors � for a while anyway.

He looked around at the glittering glimmering room. There were so many screens, each with one specific function. Once again the voice spoke in his skull.

“Take out the book and open it. Now do exactly as I say � activate all I.C.B.M’s and target them onto the following co-ordinates. Thank you Hannibal for allowing me to do this. The pictures in this book represent people that I used to know and hate � my so-called ‘family’. I am a spirit from Egypt from many thousands of years ago. I was imprisoned in this book by an ancient magic and was bound to spend eternity in that desert away for anywhere that I could harm. I mean what is so wrong with trying to take over a country and kill it’s leader. Everyone did it back then, so why couldn’t I?”

“You are insane,” said Hannibal in a spiteful voice, “of course that’s bad. There is a name for you � a megalomaniac � a person who craves power so much that they would do anything they could to get it. You despise me!”

“Silence,” roared the voice in his head, “you do not dare disobey me!”

Hannibal felt a deep pain in his heart. He clasped his hands over his chest and howled out in pain.

“Now I will have my revenge. I will destroy those countries and people who tried to destroy me. This time I will not fail. I shall triumph.

Hannibal’s motor neurons were activated. There was nothing he could do. He walked over to the main console. His fingers ran deftly over the black shining surface.

“Now,” hissed the voice, “set co-ordinates for Cairo, Alexandria, Moscow, New York and London. High Yield Warheads. Fire when ready.”

Hannibal’s fingers entered the commands but even as they did so, he could hear gunfire from outside the metal door. The C.I.A. were trying to get in, but would they be in time? Hannibal was willing to give his life for his country � he had taken an oath to do no harm. He knew that once they gained access, they would kill him where he stood anyway. Many thoughts ran through Hannibal’s psyche. He knew that what was in his head could hear and sense all these feelings too, but that did not seem to matter to him at all.



Hannibal swore softly under his breath. He was not going to let this crazed fanatic win.

He looked around and saw the silver revolver. There were still minute traces of red blood on its shining façade. This act took the entity completely by surprise. Hannibal lunged over and seized it. As soon as he had gotten an adequate grip, he squeezed the trigger. Bullets ricocheted off the black walls. They flew about the room, and finally hit the manuscript. Torrents of ink of every color spurted ubiquitously. The voice in Hannibal’s head screamed.

Once again, Hannibal felt the familiar sensation of the gray gas leaving his body. The voice stopped and was gone. Hannibal was completely aware of his own thoughts again. He was free.

Hannibal’s attention was drawn to the flashing symbols on the display. He rushed over and hit the flashing red push button. He knew that all the weapons would not do anyone any harm now. It was over.

Hannibal looked back towards the metal door. It was now glowing bright orange. They were almost through.

Hannibal collapsed onto a chair, and

Waited for his death to come. He

Reached down and picked up as many of

The ink covered sheets as he could find,

And began to rip them into shreds.

“That’s one family album no one will want to see again. So long.”

The door ruptured and burst open. A hail of bullets immediately hit Hannibal. He was dead before he even hit the floor. But he had succeeded in his final mission. The mission he had devoted his life to � to do no harm.

THE END.



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Everyday Use

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In the Short story ?Everyday Use? written by Alice Walker, the mother and also narrator was described as a manly woman who for the first time triumphantly stands up to her spoiled eldest daughter Dee. This story of the treatment a mother entails from her bratty daughter is both frustrating and relieving. Frustration when Dee repeatedly tries to take advantage of her mother and younger sister Maggie. And Relief with the mother will have not more of that and says the unthinkable word ?No? to Dee.

The mother of this short story describes herself as a tough laboring woman who knows the meaning of hard work, because of this she is seen through Dee?s eyes as embarrassing. In the eyes of Dee the life that her mother and Maggie live is poor and unrewarding lacking the upper class status that she has worked hard to establish herself as in the future. To Dee the life she was brought up in was an obstacle she had to over come, taking pictures of her mother, Maggie, and the poor house that she was brought up in. Undoughtably going to show these pictures to her friends as a ?look how far I have come? snap shot. Doing things such as changing her name Dee that was a family name passed down three generations to a name such as Wangero Leewanika Kemanjo. Dee does not hesitate to take advantage of her mother after all her whole life her mother hadn?t dared to say ?No? to her. If Dee wants it Dee gets it that?s the motto it seems. Well I guess the reader as does Dee realizes that has lasted long enough.

It seemed that the mother had, had quit enough of Dee?s demands and spoiled antics displayed upon her visit back home. Demanding things be given to her such as the butter churn top when she had no real use for it, only wanting it for display. Dee went to far when she wanted to take the hand stitched quilts the mother had been saving for Maggie to inherit upon her marriage. When she was initially turned down in a polite way Dee attacked her sister Maggie whom was always intimidated by her saying that she wouldn?t appreciate them and insulting both Maggie and her mother in saying that they didn?t know nor understand their heritage. To both Dee?s and Maggie?s shock the mother said no and took the quilts shoving them back at Maggie strongly saying to Dee that they were Maggie?s and that she needed to pick others. This enraged Dee letting that be known by storming out of the house with no quilts hopped into her car and drove away.




In conclusion the hard working Mother of ?Everyday Use? reaches a silent goal by saying the unthinkable ?No? to her daughter Dee, standing up for both Maggie an herself. After all you can only push a person so far and it seems that Dee had pushed her mother far enough. The mother and certainly the readers felt very proud and triumphant when Dee was finally stood up to. Being a tough and hard working person does not always mean that they know how to set boundaries and not allow other to take advantage of them especially when the person walking all over them is someone they love. Just because Dee?s had gone to far does not mean that the mother no longer love them, Dee will probably be back maybe she learned a lesson and maybe she didn?t only Maggie and the mother will ever know.



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Egocentricity portrayed in The Tin Drum and Survival in Auschwitz

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Both The Tin Drum and Survival in Auschwitz portray evil and malevolence of human actions in certain situations. The Holocaust caused a crisis on humanity and proved that the evil world of hatred in the camps contaminated most prisoners with bitterness and iniquity. In Survival in Auschwitz, the prisoners in the lager struggle through pain and despair to find a way to survive by any means possible. Primo Levi states, gMany people-many nations- can find themselves holding more or less wittingly, that eevery stranger is an enemyf(pg). This concept is also apparent in The Tin Drum, how hedonism and self-centeredness provokes evil in onefs persona. I will examine how egocentricity enables characters to cope with unwanted circumstances such as making crucial decisions or life choices in both texts.

In The Tin Drum, Oskar refuses to deal with confrontations of both social and political problems. From becoming an adult to succeeding in his fatherfs job, Oskar abstains from all kinds of responsibilities. On his third birthday, Oskar willingly decides to stop growing, and voluntarily falls down from the stairs in the basement. Oskar reflects,

I remained the three-year-old, the gnome, the Tom Thumb, the pigmy, the Lilliputian, the midget, whom no one could persuade to grow. I did so in order to be exempted from the big and little catechism and in order not, once grown to five-foot-eight adulthood, to be driven by this man who face to face with his shaving mirror called himself by father, into a business, the grocery business, which as Matzerath saw it, would, when Oskar turned twenty-one, become his grownup world. To avoid playing the cash register I clung to my drum and from my third birthday on refused to grow by so much a fingerfs breadth (pg60)

With his physical youthfulness, Oskar manipulates his ignorant mother Agnes to assume that Matzerath was the cause of this unnecessary accident. Egocentric Oskar takes advantage of his mother Agnesfs ignorance and attains his own freedom make decisions autonomously based on his utmost pleasure. This is when Oskar shows the hedonistic Rasputin in him who lacks empathy, sensitivity and even sympathy. Lacking these essential human qualities and because of his insanity, Oskar consequently ends up killing two of his presumptive fathers. During Matzerathfs funeral, Oskar owns up to killing his presumptive father with the Party pin because he gwas sick of dragging a father around with him all his lifeh (pg.404). This exemplifies the indifference and self-centeredness of Oskar and proves how he takes resort to drastic and extreme measures in order for him to survive through all his confrontations.




In Survival in Auschwitz, Levi declares, gcthe Lager that man is bound to pursue his own ends by all possible means, while he who errs but once pays dearlyh (pg.1). The prisoners only have a slight chance of survival, and the risks to escape are almost beyond onefs power. In contrast to Oskarfs self-indulgence, frugality is more apparent. Leading a life of starvation and labour, the prisoners would almost do anything to keep on living, despite the abject conditions to which they were subjected to. Under such conditions, men throw away their morals and act only in accordance to their own desires. Levi recalls,

They hear us speak in many languages, which they do not understand and which sound to them as grotesque as animal noises; they see us reduced to ignoble slavery, without hair, without honor and without names, beaten everyday, more abject everyday, and they never see in our eyes a light of rebellion, or of peace, or of faith. They know us as thieves and untrustworthy, muddy, ragged and starving, and mistaking the effect for the cause, they judge us worthy of our abasement (pg11)

The theft and the sly ways of living the prisoners lead are examples of human loathsomeness and inevitable egocentricity. Oskar also acted in an egocentric way, but it is significantly different to the prisoners because Oskars egocentricity where always based on his desire and greed and that was the way he always got what he wanted. Oskar seems to like evil, and he puts temptations on people and brings out the Rasputin in everyone. Oskar has the time to spare and entertains himself by scoping Jan to see if he steals.

I screamed first into the frosty night that new snow might fall at last, and then into the glass, the dense glass, the precious glass, the cheap glass, the transparent glass, the partitioning glass, the glass between worlds, the virginal, mystical glass that separated Jan Bronski from the ruby necklace, cutting a hole just right for Janfs glove size, which was well known to me. I made the cutout fall inward like a trap door, like the gate of heaven or the gate of hell and Jan did not flinch, his fine leather hand emerged from his coat pocket and moved heavenward; from heaven or hell it removed a necklace whose rubies would have satisfied all the angels in the world, including the fallen. (pg.1)

Unlike the prisoners in Survival in Auschwitz, Oskarfs vices are not essential to his survival, and propriety should be available instead. The prisoners in the camps in some circumstances need to steal in order for them to survive such as the spoons and knives to eat their food rations. Although the concept of survival is apparent throughout both books, however, their situations and problems are dramatically different.

Both of the books show amoralism in the characters to reveal what kinds of uncivilized things humans do when confronted with unwanted circumstances. Egocentricity takes over characters in both of the books, but it is also evident that there are more life threatening situations in Survival in Auschwitz and than in The Tin Drum. These inhuman actions make these two books so effective because without them, these two books would just be pitiable, depressing stories where the readers would sympathetic for the characters. The egocentric characters intensify the astonishment and keep the readers interest in the books. The authors, Grass and Levi narrows down and depicts the truths of human nature, that as long as you survive it is acceptable. Morality constitutes the rules of a society to maintain a peaceful society. However, the two books reflect the evil and cruelties of life, and when one notices the iniquities, self-centeredness is the only way to avoid and survive through unwanted situations.

(1068Wrds.)



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A seprate piece

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This is an essay about the three main differences in the movie of ASP and the book of

ASP. It will go over and describe the differences of them both The movie had

several differences in it compared to the book. Overall they were the same, just small

things were different and these small things will be described in this essay.




The movie of ASP and the book were pretty much the same. They just had a few different

actions by the characters. One of the first things I noticed was when Finny broke the swimming record in the book. In the movie instead of breaking the swimming record

Finny broke the polvolting record in the gym. This was a small difference but very noticeable.

The second thing I noticed different between the movie and the book was the way Finny treated gene when he came to the infermery to see him after the second break.

In the book finny was nice and talked to gene. In the movie as soon as Finny saw Gene coming in to see him he started yelling at him, so Gene ran back out and stayed away. That was the second thing.

The third thing I noticed about the movie and the book was after the first break of Finnys,

Gene went to the but room after returning to school from break. In the book Gene didn’t have time to smoke a cig because he had a test he had to get to. In the movie it showed

Gene smoking one in the but room before he left for the test. So he did smoke in the movie just not in the book.

That is the three different things I myself noticed different between the movie and the book of ASP. There are a few more but those are the most noticeable. Although these differences do not change any major thing in the story, they are important to know about. Those were the main differences between he book and the movie of ASP.



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Intel Corporation

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Intel Corporation harnesses and implements the many forms of technology to gain substantial profits in an ever-growing technological age. As we have seen throughout our lives, technology has grown faster than any other market segment known to man. Far less than a century ago we were showed our first personnel computer, whose primary function was for word processing and simple mathematical calculations. Now, with the growth of technology, we have improved those primary functions along with gaining computers that can surf the Internet, check email, and even fly planes.

Like any other life-changing event, technology had to be captured and sold to consumers who wanted to be on the edge of discovery. Intel Corporation strives to be the leader in the technological industry. In order for Intel to set this benchmark for themselves, they must constantly be aware of changing technology and have a fast and decisive response to new innovations. Intel incorporates their needs for awareness and response time by establishing venture capital programs. These programs not only finance suppliers for a stable source of quality suit for Intel’s design and manufacturing but also companies that show Intel the possibility for a future strategic advantage.

Berkeley Networks, a receiver of Intel’s financing, is a start-up company who is developing promising open switch architecture to compete with the routers and switches of the dominant market segment players. Through the strategic vision of Intel, Berkeley Networks is a promising investment into the future of networking interface. However, through numerous miscommunications between the managements of Berkeley Networks and Intel and the inquiry by an outside suitor for a possible acquisition of Berkeley Networks, there have been several problems. Keith Larson, manager of Intel’s Corporate Business Development Group (CBD), is faced with a major decision that can dramatically affect Intel’s position in network interfacing. It is the purpose of this paper to expose the relationship between Intel and Berkeley Networks and to propose a possible solution for Keith Larson.

What is Intel’s strategy with their venture fund?




Intel Corporation is faced with changing technological trends that it must understand and implement if it is to pose a serious strategic advantage in Intel’s market segments. Intel captures current and future technological trends through its efforts in venture capital funding. Through Intel’s capital stature, they are able to support, through their Corporate Business Development Group, staff that manage the variety of invents in technologies and services related to Intel’s product offering.

At first glance, Intel started to protect themselves with a stable source of quality inputs, for its design and manufacturing processes, by investing in external companies. This was a smart move by Intel because it allowed them, through their financing leverage, to clearly set a standard of what kind of inputs they desired through suppliers. The preemptive quality check assured Intel’s products the highest quality set to specifications.

Intel’s most important exploration into venture funding happened in the 10’s where they started to adopt a “market eco-system” approach. With major technological innovations on the horizon, Intel smartly adopted polices of financing where they sought after software and hardware developers that related to Intel products, in turn creating opportunities for both parties. Intel’s CBD group focused their efforts on companies that would not necessarily provide a monetary return but companies that would support their strategic vision. Intel was making a great leverage move by aggressively growing their investment portfolios into companies where they can take advantage of their products on the basis that, “What does Intel get out of the money they supply?”

Very few start-up firms, which Intel was aiming at, had significant capital to support the necessary research and design needed to complete most projects. I believe Intel knew this fact and indirectly took advantage of these start-ups in order to protect their future interests in maintaining a competitive advantage in their market. With no other choice but to acquire loans and possibly fault on the loans, many firms, with cash flaunting in their face, accepted Intel’s offer with the promise that both companies would benefit. The end results in the venture fund between Intel and a start-up was one of two things (One) Intel would realize that incorporating a startup into their own business would benefit them more than continually investing in an external company. (Two) As Intel continues to draw information from a start-up firm, the information will eventually become exhausted and as Steven Nachtsheim says, “It may realized that it’s time to cut bait when it no longer makes sense.”

Intel’s mission to acquire a diversity of external investments has led them to classify investments in two tiers. Tier one investments are those that provide Intel with a “direct” strategic impact and tier two investments provide Intel with “potential” strategic benefit. Intel’s obvious strategy in their venture funding is to satisfy their strategic interests into gaining insight into new technologies. While positive financial returns on investments are not frowned upon, Intel will compromise monetary value if an investment satisfies an interest in strategic importance. In opinion, behind Intel’s goodwill approach is a side where Intel is acquiring all aspects of their market segment and indirectly creating an environment where all competitors, without enormous sums of capital, cannot compete. Monopoly.



How well is that strategy working?

Intel’s venture funding strategy is working very well for them. Through their acquisition they have gained insight into many technologies that Intel itself does not want to work on. Intel knows that they are benefiting from their acquisitions because they are aggressively pursuing more acquisitions to diversify their portfolio. In return for their funding Intel receives the latest technological innovations and also puts themselves in a situation to dominate a particular market segment.

Why did Intel decide to invest in Berkeley Networks?

In the beginning, Yavatkar, one of Intel’s engineers, was trying to fade away from the vertical networking architecture and move Intel towards a more powerful horizontal networking architecture. Although both Intel and Berkeley Networks were using Microsoft’s Windows NT operating system, Intel themselves did not produce the switches needed to complete their project. Berkeley Networks, through the due diligence of Intel, proved to be much more advanced in their design of switches. Intel decided to invest in Berkeley Networks on the basis that Larson and Yavatkar’s review of the company and its products showed Intel valuable exposure to developments in programmable network technology that Yavatkar’s team had been working on internally, as well as the potential to indirectly spread the adoption of Intel’s new IA chips. The desired result would be the creation of a new market segment for Intel.

Berkeley Networks, with the use of Microsoft’s Windows NT operating system, was developing a breakthrough technology that was capable of generating new communications architecture. No other start-up company, including Intel, had the design or product that BN was working on. Berkeley Networks and Intel both understood the “potential” strategic success in this new communications arena. Intel’s indirect vision of controlling all aspects of technology led them to invest in BN because they felt an investment would not only grant them insight to BN’s technologies but also a controlling share of all products produced. Intel knew that if BN’s designs were adopted they would be the founder of a new revolution of networking technology. Intel saw this opportunity not only in a strategic matter but also in the future monetary rewards it would permit.

Why did Berkeley Networks invite Intel to invest?

Berkeley Networks was trying to improve the speed of feed into and out of a switch. BN accomplished this by loosely integrating Microsoft’s Windows NT operating system with their own programming tools. After a successful first round of financing, BN was now looking for a second round of financing to complete their project. Berkeley Networks founder, president, and CEO, Ravi Sethi was focusing his attention on a venture fund that would allow both firms to benefit from each other’s knowledge, skill and product base. The corporation of choice, for Sethi, was Intel.

Sethi believed that the relationship between Intel and Berkeley Network’s would enhance any products and create a synergy between the two firms. Aside from the corporate strategies that each of the firms discussed, Berkeley Network’s secretly wanted to use their relationship with Intel to get closer to Microsoft. Since Microsoft’s Windows NT operating systems was the base of BN’s switch architecture, Sethi wanted BN to have a strategic advantage over competition by having a backdoor into the system in which is was based upon.

What is Intel learning from its investment in Berkeley Networks?

The relationship between Intel and Berkeley Networks was different from any other relationship Intel had participated in, with the fact that the deal was compressed relative to Intel’s normal investment timetable. Although the deal was concluded in less time, Yavatkar’s support for the deal, backed by his technical discussions with BN engineers provided Intel with a degree of confidence. This degree of confidence, however, was short lived.

Prescribed by the short nature of the deal conclusion, there were many issues, not discussed in the deal completion process, which Intel would face. As Larson recalled, “there were no specific ‘gives or gets’ related to Intel’s licensing or OEMing of BN’s technology.” Intel found it very difficult to fulfill its goal of learning more about the switches and the horizontal networking technologies. Despite the fact that Intel was not allowed to serve on the board of BN, all information was acquired through direct meetings with BN’s engineers and/or management. Unknown by Intel, BN was intentionally withholding strategic information because they feared that the corporate conglomerate would take advantage of their technology and not give due respect. This strategic decision by BN created an ordeal of miscommunications that eventually led to a mass of dissatisfaction between the two.

Intel takes away from its investment in Berkeley Networks one major fact. Although BN showed to have potential strategic applications for Intel, no matter the circumstances, Intel needs to follow a strict set of guidelines when coming up with a venture plan. Intel should not have concluded the deal with BN in a shorter time frame. If conducted correctly, the investigation and deal processes of Intel might have revealed issues that pertained to Larson’s “give or gets.”

What is Berkeley Networks learning from Intel?

Berkeley Networks had an entirely different strategy than Intel. BN’s ultimate goal was to gain a closer relationship with Microsoft. The relationship between Intel and BN simulated a poker game where BN, for instance, would bluff its information and it was then up to Intel to decide what information BN provided and if that information was valid. Through this business poker game, Berkeley Networks learned that if you play your cards right, the underdog can get what they want by taking advantage of given situations.

What should Keith Larson do?

Keith Larson is faced with a decision that can have dramatic affects on Intel. Berkeley Networks has informed Larson that they have a serious suitor for an acquisition. Larson must take into account the circumstances of his decision alternatives. Larson can decide upon three things (One) Drop Berkeley Networks completely and realize a lose, (Two) Invest in a third round of financing, hoping to attain more information, or (Third) bring Berkeley Networks into Intel.

Larson knew that Berkeley Network’s offered Intel one way toward their goal of a horizontal communications architecture that would feature Intel microprocessors as an important component. Larson also felt few people understood that the networking and communications industry had the potential to “horizontalize” large chunks of the industry and that he knew from Yavatkar that Intel was interested in BN’s architecture for internal switching projects; it is my recommendation that Larson purchase Berkeley Networks and bring them within Intel. The potential for BN to strategically help Intel was known from the beginning. If Intel purchased BN, they would no longer have any miscommunications between the two firms and no longer have to debate about the exchange or information. Acquiring the company also insure Intel that no other company can purchase them and use BN’s technology against Intel.



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Business plan: Aniya.com

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1. Internal Analysis

This section looks at Aniya.com from the internal point of view.

1.1. Background

Aniya.com began as an idea as early as 17. Upon searching the web for online retail stores we did not come across any one store which would offer the entire line of apparel for women. In other words, although we found many online stores which offer fashionable women¡¦s apparel, not one was aimed only at women. This struck us as rather odd, since in today¡¦s world more and more women have full time careers, and this, in conjunction with a busy home life, often does not leave them enough time to go to the mall as often as they need or want to. Thus, Aniya.com was born.




We set out to create a virtual retail store on the Internet, which would only be aimed at women. In addition to offering quality (designer) business and formal wear, we would also sell casual and even maternity clothing. By focusing only on women (aged 5-50) as our target market we would be able to provide them with a service which they cannot find elsewhere on the internet.

At the end of the 0¡¦s e-commerce boomed. We saw this as a great opportunity and incentive to start Aniya.com. In January, 1 we started researching the market, and taking other steps in making our idea a reality. Aniya.com is set to open it¡¦s ¡§online doors¡¨ on September 1, 000.

1.. Current Status

1..1. Inventory

We already have all of the stock, that is, the fall and winter collections. We will feature collections by Armani, Gucci, Prada, Ralph Lauren and Dolce&Gabbana. These items were purchased from a wholesaler in Madrid, Spain. We will also feature fall collections from five as yet unknown young designers. They work for us under the collective brand name of Aniya.

Net Worth 10 000 000 Esc.

1... Personnel

Office We will employ a staff of full-time and part-time employees.



Figure 1 Organizational chart for Aniya.com

Antonia Sousa will handle all the orders. She will complete weekly sales reports. In addition she will also keep a database for each collection, on an item by item basis, on sale, and make monthly reports on the profitability of each collection, and item. Ms. Sousa holds an MBA in Business Administration.

Net Pay 70 000 Esc.

Ricardo Mello will handle the customer feedback and will make weekly reports on customer satisfaction. He will also keeps track of all the inventory. On the basis of Antonia¡¦s database of sales, he will compute the Aniya brand name designers¡¦ commission. Ricardo holds an MBA in Business Management and Communication.

Net Pay 70 000 Esc.

Rui Almeida will pack all the ordered item into boxes, and deliver them to the air cargo storage to be shipped. He will work closely with Antonia.

Hourly wage 000 Esc.

Victoria Dias will count all the inventory in the warehouse on a monthly basis. She will deliver her reports to Ricardo.

Hourly wage 100 Esc.

Factory

In the factory we employ full-time, and part-time seamstresses. The part time seamstresses are only called in to work when the new collection must be produced; they are paid an hourly wage of 1800 Esc. The full-time seamstresses are paid a monthly wage of net 56 000 Esc.

The 5 designers which design our brand are hired on a collection by collection basis, and are paid net 7 000 Esc. per collection plus a 10% commission for each item they sell. Two of the designers are graduates of Parson¡¦s School of Fashion Design in London. The remaining three are graduates of The Lisbon Fashion School. The designers name appears on the label along with our brand name ________for Aniya.



1... Building

The office, factory and warehouse are housed in one building, which we purchased with the help of a loan. The building is situated in the suburbs of Lisbon, and was acquired for a low price due to the fact that it was very run down. We completely renovated it, turning what was once a small, three-story apartment building into a factory and warehouse, with an office on the top floor.

1..4. Web Site

The web site for Aniya.com is still being made by a web design/advertising company, Imagem, which will also handle all of our promotion needs for the next two years.

1..5. Promotion



In August Vogue International will be running a short article about our business, as will the local women¡¦s business magazine Executiva Maxima, a local fashion magazine will run an ad for Aniya.com in their September, 000 issue.

Once the site becomes operational we will start running banner ads on nutrio.com, bodyandsoul.om, astrology.com and astrologynet.com.



1..6. Distribution



Aniya.com will deliver to all of the member countries of the European Union in five business days. We will ship only by Air cargo. One of our promotional offers will be express delivery which will take business day. We will do this through DHL with whom we have a special contract for this.

Our designer merchandise is obtained through a wholesaler who

deals directly with the designer manufacturers. They deliver to us in

five-ten business days, and require a 15 day prior notification.





1..7. Opportunities and Threats

Opportunities



1. Aniya.com is the only e-commerce store which caters only to the needs of a modern woman.

. We offer discounts of up to 40 % on brand name, designer apparel. We achieve this through economies of scale, in other words by buying the merchandise wholesale we can charge lower prices.



. Aniya.com will be registered with Yahoo!, Altavista and MSN search. Since it starts with the letter ¡¥A¡¦ it will appear at the top of the list.



4. We offer a thirty-day money back guarantee, no questions asked.



5. We offer express day delivery service.

Threats



1. Since we offer high quality products we must aim at a average to high income segment of the population. Thus we might be loosing customers with lower incomes.



. We are facing a lot of fierce competition from companies which offer a similar product to our own



. The search engines sometimes list most visited web sites first, which would mean that a completely new business like Aniya.com will be nearer the bottom of the list.

. External Analysis

This section looks the external environment of Aniya.com.

.1. Economy

The European market is at this time in a recession. Furthermore, the Euro was gradually losing value, although it is now recovering and is currently back to . to the dollar. However, since it cannot, with any degree of certainty, be said that it will not plummet again.

In short, the European Market is at this moment very unstable, due mainly to the changes in the European Union, the introduction of the Euro, and changes in the new European trade laws.

.. Demographics



Aniya.com is targeting middle to upper middle class women with full time careers who, thus, do not have enough time to satisfy their shopping needs and wants in the traditional way, that is by going to the mall. Two main factors are influencing this, namely more and more women in today¡¦s Europe work full-time, demanding jobs, and more and more people are buying over the internet every day.

E-commerce has, in recent years, become quite a trend. A lot of people prefer to shop for necessities such as clothing over the internet, rather that going to a store. This type of trade is now almost a 100 % safe, and also saves people a lot of hassle. Women with full-time careers usually also have a very busy home life and thus do not have a lot of free time on their hands.

.. Target Market

We will target women, aged 5 - 50, with full time careers. Since our product line consists of high quality designer items, we will target the middle class population with average to high income levels.

.4. Competition



Aniya.com has three direct competitors

1. Ms.Fashion.com



„h our biggest competitor

„h controls % of the market share

„h targets the female market

„h Product offers discount designer clothing (business, formal and casual wear)

„h Pricing up to 45% discounts on brand name merchandise

„h Distribution operates out of London, UK. They keep all their items in stock. Deliver to UK, France, Holland, Belgium in 4 business days.

„h Promotion Fashion magazines, banner ads on frequently visited sites. Site is registered with Yahoo! and Altavista.

„h site is very easy to navigate, but the checkout process is rather tiresome.

„h the graphics have a very high resolution and take a long time to load.

. Onestopshop.co.uk



„h Targets the male and female population

„h Product limited selection of designer items (mostly faulty items), but they carry a very complete collection of their own brand¡¦s items.

„h Pricing discounts on designer products (up to 50%). Their own brand is priced very low.

„h Distribution have a factory in Brighton, UK where they produce their brand products. They obtain the designer items from factories. These items are faulty, miss produced thus the quality is low. They deliver only to UK and Holland, in business day.

„h Promotion banner ads on a few popular web sites. Site is registered with Yahoo!.

„h Designer items are of poor quality. They deliver only in the UK and Holland.

. Bluestar.com



„h a niche marketer which offers handmade jewelry, and other accessories.

„h Pricing cheap, affordable, elegant jewelry.

„h Distribution all of the European Union. Three day delivery. Operates out of Belgium.

„h Promotion registered with MSN search. Banner ads on astrology.com, MsFashion.com.

. Marketing Strategy

This section looks at the strategies we will employ in order to make Aniya.com a success.

.1. Goals and Objectives

Goals

1. Provide a unique and dynamic service to women.



. Have the most user-friendly web site out of all the online retail stores.



. To have a dynamic, sensitive after sale service.



4. Provide total customer satisfaction.



Objectives

1. In years control 15 % of market share.



. First year profits to be 1 % above average total costs.



. Have at least a 50 % return-customer rate.



4. Promote new, aspiring designers.



5. Start trading on the stock market after 1 year of business.

.. Marketing Mix

Product



Aniya.com will offer quality women¡¦s apparel for all occasions, namely Formal, business, casual, and maternity wear, along with accessories such as handbags, shoes and jewelry. We will have two separate online catalogs; one will offer collections from well know designers (Armani, Dolce&Gabbana, Ralph Lauren, Gucci and Prada), while the second one will consist of collections designed by five aspiring designers which will be produced and sold under the brand name of Aniya. The new designers¡¦ name will appear on the label along with the brand name of Aniya.

We will obtain the well known designers¡¦ merchandise through a wholesaler who deals directly with these designers. Each item we will sell will come with an authenticity label, and will carry a 0 day money back guarantee.

Price



Purchasing our stock from a wholesaler will enable us to offer quality, designer clothing at prices much lower than found in fashion retail store. We will offer up to 40% savings on brand name products.

Our Aniya brand will consist of fashionable clothing and will be priced at about half the rate the brand name merchandise. Once the items start selling we will start to gradually increase the price.

In the first year we are primarily aiming to build a strong customer base, and, thus for lower profits (1% above ATC). For this reason our own brand items will initially be priced low, although they will be of top quality, both in materials used as well as in design.

Packaging

We will ship the orders in cardboard boxes , which will carry a label with our logo, address, and URL. The boxes will be airtight, seal packed and waterproof, and all the accessories will be wrapped in bubble wrap, so that they do not break in transit.

All the designer items will carry an authenticity label, and a 0 day money back guarantee. Our brand name item will also have an authenticity label, as well as a 0 day money back guarantee.

Promotion

We will primarily promote via banner ads on web site frequently visited by women, such as health and body sites, and astrology sites.

We will also promote in magazines, such as Vogue, Elle, Maxima and Executiva.

After our e-business is fully established, we will also start having various promotional events, such as Seasonal designer sales, special, added discounts on selected items every month, stock-clearance sales, and special discounts on maternity clothes in the summer.

4. Implementation Strategy

This section looks at how we hope to make Aniya.com a reality, and, more importantly, a success.

4.1. Action Plan

4.1.1. The Web Site

The web site is the most important aspect of an e-business. We commissioned an advertising/web design company, Imagem, to design our online store for us. The web address, Aniya.com, is already registered.

The web site will have links to 5 databases of types of apparel, namely formal wear, business wear, casual wear, maternity wear and accessories. We will include a search engine which will allow our customers to search for items on the basis of type of apparel/accessory and brand name. Furthermore, we will have a ¡§shopping cart¡¨, which will allow our customers to store selected items and return later. Each customer will have the option to crate their own online catalog which will feature information on their size, and other facts about their purchasing habits. They will also have the option of joining out mailing list, by which they will be notified when new items that might interest them arrive.

In addition we will also include a suggestion box, where customers will be able to send us their comments. This will allow us to monitor customer satisfaction, which is very important to us, since one of our main objectives is to have a 50% return customer rate after the first year of business.

Aniya.com will be registered by Yahoo!, Altavista and MSN search. Our web site will run Oracle software, which will allow us to keep a detailed customer database (e.g. storage of credit card information for return customers), produce detailed invoices sent to clients along with their purchases, and, most importantly, allow us to guarantee our customers safe credit card transactions over the web.

Our mission statement and background information will be available on the web site.

4.1.. Gaining Publicity

We plan to achieve this primarily through active advertisement. An article about Aniya.com will appear in the September issues of Vogue and Executiva. In addition, we will place ads in Maxima and Elle.

Banner ads will be place on the sites bodyandsoul.com, nutrio.com, astrology.com, and astrologynet.com. We have a special deal with nutrio.com, and astrologynet.com they will run our ads and we will run theirs on our web site. This contract is for one year. However those will be the only two ads that we will have on our web site, since banner ads can be quite distracting, and may divert our customers¡¦ attention elsewhere.

4.1.. Getting the Inventory

All the brand name, designer apparel will be obtained through a wholesaler in Spain. They will deliver to us in 5 business days, with a prior notification of 15 days. We will be able to notify them well in advance since Ricardo Mello will update our inventory information database monthly. Antonia Sousa will keep a data base which will show which items are in special demand, which will also help us in determining how much of what to reorder, and what does not sell.

Our own line of clothing will be made by our seamstresses, and, since Antonia will also keep a data base of the demand for our own products we will be able to anticipate when to start producing more.

4.1.4. Meeting Our Objectives

1. We hope to achieve a 15% market share after two years of business by

„h offering a superior service in the sense of selling quality products, running a user-friendly web site, offering affordable apparel, express delivery and promotional sales



„h aggressive advertisement and PR, letting or target market know that ¡§we are out there and we are the best¡¨

. We hope to achieve 1% profits over ATC in the first year by



„h pricing our own brand low, to establish satisfied return clients, then gradually start raising the price of each item in each new collection by 5%



„h offering discounts of up to 40% on designer, brand name apparel

. We hope to achieve a 50% return customer rate by

„h running an easy to navigate web site as described in the Web Site section of the plan



„h including a suggestion box for customer comments and suggestions for improvements. Antonia Sousa will answer each customer comment/suggestion personally



„h offering an opportunity for customers to store their purchase information on our web site for future reference

„h including a mailing list to inform our clients of new arrivals, and providing us with an opportunity to thank customers for their purchases

„h Zulfiya and Vanja will review all customer feedback weekly, and evaluate their satisfaction

4. We will promote new designers by

„h hiring 5 promising young designers to design our own, Aniya, line of apparel an accessories

„h including their name on the label along with the Aniya brand name, e.g Bill Smith for Aniya

5. We hope to start trading on the stock market after one year of

business by



„h obtaining only profits and no losses in ways outlined in the above strategies for meeting our objectives







5. Budgets

This section looks at the financial aspect of Aniya.com.

5.1. Estimated Costs

This chart shows the amount we plan to, or have spent, on establishing Aniya.com.

RESOURCE COST

Advertisement 600 000 Esc.

Web Design 500 000 Esc.

Packaging Materials 00 000 Esc.

Packaging Labels 00 000 Esc.

Inventory 10 000 000 Esc.

Salaries (office full-time employees, per month) 140 000 Esc.

Salaries (factory full-time employees, per month) 10 000 Esc.

Salaries (office part-time employees, estimated per month) 000 Esc.

Salaries (factory part-time employees, estimated per month) 54 000 Esc.

TOTAL 1 05 000 Esc.



5.. Expected Profits

This graph shows our expected profits for the first four years of business. The sales figures are projected values based on studies of annual returns of other companies in the same market, given the retail prices of the items in our product line. We estimated that the costs of production will, on the average, remain the same.

In the second year of business, 001/0, we will start raising the price of each collection of our own brand name profits by 5%; totaling a 0% price/revenue increase per year.





5.. Balance sheet

This is a before opening balance sheet and shows all of our assets and liabilities. Comments appear in the notes section.

Notes

1. Depreciation will be calculated by a straight-line method over the assets¡¦ lifetime. At opening there is no accumulated depreciation for any of the assets.

. The machinery section includes the sewing machines for the production of our brand name line of products. We are leasing these, and will own them when the lease runs out in 004. It is a purchase/sale type of lease, and therefore we are obliged to record depreciation on the machinery.

. The note payable section shows the liability for office equipment, which we obtained by making a 500 000 Esc. down payment, and purchasing the rest with a one year note payable, which carries a % interest charge.

4. The loan payable a five year bank loan, with a 7% interest charge, which we took out for the purchase of the building and renovation costs.

5. The interest payable looks at the combined interest expense of both the note payable and the loan payable.

6. We do not have any salaries payable, since they were all taken care of prior to the preparation of this balance sheet.

6. Controls

This section looks at how we will monitor our progress, and determine whether the objectives are being met.

6.1. Methods of control

1. Weekly reports of sales and customer satisfaction made by Antonia and Ricardo, evaluated and reviewed by Zulfiya and Vanja



. Closely following and reviewing customers¡¦ suggestions for improvement, looking for ways to improve



. monthly evaluations of employee performance by Zulfiya



4. keeping a counter of visitors on our web site and comparing the number of visitors to number of purchases (customer satisfaction)



5. to measure the effectiveness of our advertisement campaign we will ask the customers where they heard about out web site as one of the questions on their order forms



6. web counter is also useful to measure the effectiveness of our advertisement efforts





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